The
German born, privileged sportswear company, Adidas, is all about womens spring jackets and shoe-wear that can help you gain attention on campus.
Adidas, along with its subsidiaries such as Reebok, is a self-empowering,
versatile company that not only aims to target and drive the youth towards
non-conforming beauty standards, but also aims to deliver and provide relaxed sportswear to athletes. Ever since its
inception, Adidas has not only led different artists, stylists, activists, and
models into its numerous campaigns, but has also self-inaugurated a lifestyle
that is not only relevant towards contemporary fashion, but also towards
self-righteousness, motivation, and vision.
Mentioned
below are 3 of our favourite models who not only defied beauty standards but
also shut down various negative remarks by modelling for Adidas.
BINX
WALTON:
Clad
in an Adidas woman’s jacket and
sportswear, Binx Walton has walked the ramp for this leading German athleisure
company, but also for fashion giants such as Versace, Celine, and Saint Laurent.
This afro haired, American lady vows to defy beauty standards and privilege
norms by staying away from social media as much as possible.
Walton
comes from an island in Tennessee, where she claims to have spent a childhood
that hadn’t aimed for modelling in the first place. Discovered by a local
swimming pool by fashion scouts, Binx Leona Anastasia Walton took up modelling only as a gig to earn some extra money. Little did she know that she would
evolve into an inspirational fashion maven and icon for millions of women.
ARVIDA
BYSTROM:
Criticized
for showing hairy legs at an Adidas shoot, Arvida Bystrom, not only received
negative remarks from her ‘fans’ and ‘followers’ on Instagram, but also
received rape threats in her inbox as well. Taking this flack with immense
positivity, Arvida Bystrom claims to battle the fashion and society norms even
if she is a dis-abled, white woman.
Arvida
Bystorm claims that her privilege might have allowed her to take risks boldly,
but there are several women of colour and diversity, and shape and curves, who
battle such comments and resonate with the impending negativity every day.
KADIJA
DIAWARA:
Having
debuted as a runway fashion model in February 2018, Kadija Diawara, a
non-stereotypical model of Egyptian-Malian descent, is probably one of the
leading Hijabi models who has managed to
stake their claim despite lacking privilege. This woman adorned her Hijab with
pride at the NYFW, 2018, as she walked the ramp for Adidas, Chromat, and Maki
Oh.
Kadija
Diawara is not only a role model for other Muslims out there, but is also a
prominent figure on social media channels as she talks about cultural
appropriation and various factors affecting her community. Having planned on
going to medical school after obtaining a bachelor’s degree in Neuroscience,
this New York based philanthropist, had something else planned – along the
lines of fashion and beauty – for her all along.
Adidas
portrays females of diverse colors and shapes in heated jacket
womens in order to induce the sense of diversity and informal
athleisure at the same time
My experience of shopping with Adidas has never been great or even close to that and the only reason is overpriced items with low quality. Though, their products used to be quite great at least over a decade ago, but seems like they have no interest to cater to their customers. As compared to a brand with deep pockets, the Women Jackets Collection at The Movie Fashion satisfies my needs.
ReplyDeleteCapitalism in collaboration with feminism at its best. Multinational corporations such as Adidas and Nike use tactics to skyrocket their profit by using female models as well as models of different skin colors calling it an initiative to empower women.
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